The concept of advertising with the media outside the home has a good level of knowledge in the Los Angeles Times Sunday with a lengthy article by staff writer Alana Samuel.
The 1000-word article: "It 'now seems close to you ...", makes a strong argument for digital signage and advertising and other out-of-home media. In the article called digital video recorders Shemuel an important role in diluting the frequency may be related to traditional TVAdvertising will be taken into account. As a result, advertisers will be an effective substitute for hungry, and out-of-home ads will appear to be the solution.
Samuel elaborated on an important issue for some of my recent articles, namely, every day DVR viewers more with their past commercials, which in-store, out-of-home advertising more attractive. (Two of my previous articles discuss the impact of DVRs on TV viewing, are: "Digital Signage Payoff: What is a challenge to TVCan a blessing for digital signage and digital signage market ready to skyrocket. )
According to the Los Angeles Times story, about 20 percent of U.S. households now have digital video recorders. The ease with which viewers can skip past those buildings in the advertising, has a growing number of advertisers in out-of-home ads displayed on flat screens in the vicinity of the point of sale, where buyers can influence purchasing decisions. And ifInfluence of individual purchasing decisions, at least you can increase brand awareness.
Last San Francisco-based Premier Retail Networks, which has 200,000 screens in 6500 stores throughout the country to remember the points in the article, 42 percent of buyers of a brand, they look at in-store displays twice as many commercials.
No wonder that a recent forecast by PQ Media Research shows that spending on out-of-home advertising will grow 27.7 percent this year. TheAre statistics that "part of the company PQ Media Alternative Out-of-Home Media Forecast 2007-2011 shows" report, the category of the fastest growing segments within the media industry.
Last year, reached the average expenditure for out-of-home advertising 1.69 billion U.S. dollars of 27 percent from 2005. In fact, spending on out-of-home advertising with two double-digit growth rates every year from 2001-2006 at a compound annual growth rate of 22.6 percent, the report said PQ Media.
InTalking about the reasons for growth, "said Patrick Quinn, president and CEO of PQ Media," In contrast with the media, colleagues, alternative out-of-home advertising is impervious to channel or surf the web, and is immune to fragmentation public. "
PQ Media identified several factors including the growth of out-of-home advertising:
Suppliers in the perception that out-of-home ads provide a high level of engagement, targeting options, proximity to point of sale, measurable impact and costEffectiveness;
Data indicate the increasing exposure and recall of these media;
Research has suggested the vast majority of consumers view alternative out-of-home media as favorable and educational institutions;
New technology allows companies to launch digital advertising platforms, income above the current formats that generate them replaced.
PQ Media separates out-of-home advertising in three categories: video advertising and digital displayPosters and ads, advertising, and the environment. The research company video advertising networks, is the largest category, 60 percent of all out-of-home advertising spend. The expenditure for this category grew 28 percent in 2006 to 1.01 billion U.S. dollars with a double-digit growth in four markets: in the theater, office, retail and transit, the company says.
High-profile news, such as the Los Angeles Times to call public attention to this market. More importantly,This type of signaling support for busy professionals from traditional media segments to focus on out-of-home advertising market information. Since this ad professionals have their "Ah-time," thanks to this kind of article, it is hard, not too much to make a backup copy of the opinion that is out-of-home advertising is a new and increasingly important segment . Research, like that of PQ Media, makes it easier for out-of-home advertising to be taken seriously, especially for buyers to consider anew part of their media mix. How will this out-of-home advertising and digital signage can enjoy a wider acceptance and use.
